How The "Magazines" Rip You Off

Just a few weeks ago I had a meeting with one of the “fitness” magazine advertising reps. They all make their rounds to sell their advertising opportunities to the supplement companies. Unfortunately, the fitness magazines are the main advertising avenue for supplement companies. I say unfortunately because all the magazines are owned by supplement companies. Believe it or not, most people don’t realize this.

The fact that each fitness magazine is owned by a supplement company is just one of the problems you as a consumer are faced with. Yes I said “You”. Why you? Because the sole objective of all the fitness magazines is to sell their supplements. And because they own the “magazine,” they push their supplements in ads disguised as articles. They fill their magazine with “editorial” or “articles” that extol the incredible benefits of supplements. What they don’t tell you is the financial “connection” between the magazine and the supplements they write about in the articles.

When the articles don’t reveal the magazine – supplement company connection, they are swindling you. They give you the perception that the information in the magazine is nonbiased or research oriented, when in fact, the articles are nothing less than ads in disguise. You lose.

As I said, this magazine – supplement company deception is just one of the problems infecting all the fitness magazines today. The other problem, which is just as bad, is their willingness to print fraudulent ads from any supplement company that shells out money for ad space. One look through any fitness magazine will reveal more fraudulent ads on bogus products than there are ads for legitimate supplements. You are constantly bombarded with ads for completely worthless supplements that claim to deliver you more muscle and less fat than even the most potent steroid could deliver for the most genetically elite bodybuilder.

Because the magazines are polluted with ads making outrageous claims, the legitimate ads for legitimate supplements get lost in the cesspool of pages. You are being taken advantage of, screwed by the companies placing these ads and selling their bogus supplements and equally screwed by the magazines that are more than willing to join in with these companies and provide them an avenue to rip you off. The magazines are just as guilty and liable for these frauds as the supplement companies hawking these worthless products.

Let me give you a few examples:

Creatine Serum is still advertised heavily in all the magazines even though it’s been proven completely fake and absolutely worthless. All the magazines know this for a fact, but they still allow it to be advertised to you. Why? They don’t care about you, they care about the ad money.

All of the “myostatin inhibitors” are advertised with completely unsubstantiated and fraudulent claims. There is one ad in particular that claims a washed-up pro bodybuilder went from 195 pounds and 35% body fat to 224 pounds and 5 ?% body fat in 16 short weeks.

Let’s do the math here. 35% body fat at 195 pounds is 126.25 pounds of fat free mass. 5.5% body fat at 224 pounds is 211.68 pounds of fat free mass. That’s 85.43 pounds of lean muscle in 16 weeks. Guys, I’m sorry, but that ain’t gonna happen! No way – no how. It’s a complete lie. A fraudulent ad. A fraudulent product. And the magazines allow it. They allow you to be scammed, taken advantaged of, ripped off, and screwed royally without the slightest tinge of guilt.

Night time proteins. Another scam. Ads chocked full of suppositions and misleading innuendos. These ads even come complete with a doctor testimonial that, in my opinion should get him kick off of whatever medical board he may be on, if any. Window dressing a product in science when no science exists is the norm in supplement advertising these days.

How about the ephedra-free themogenics that have been out for mere weeks but have testimonials and before and after photos of people who have more than likely never even seen the products much less had a chance to use them.

As I explained this to the ad rep and expressed my disgust, I couldn’t help but notice that there was no grasp of the situation. A blank stare and a partially open mouth hung on her face. I felt like I was speaking a foreign language that she couldn’t understand. A futile attempt to bring a little honesty to the customer was getting lost in her enamored fixation of the 3 page ad for a pill that claims to increase penis size by 25%.

While in the checkout line at the grocery store the other day I was thumbing through the current issue of “Weekly World News” and saw ads for charms and pendants that were “guaranteed” to help you win the lottery if you wore them. I couldn’t help but draw a comparison to supplement ads in the fitness magazines. Same ridiculous type of exploitation, just a different product.

As a consumer of sports supplements, you have the deck stacked against you. You have better odds winning the lottery than gaining any knowledge from the magazines or benefit from most of the supplements advertised in them.

Supplement companies spend millions a year on ads in these magazines and absolutely nothing on research. What does this do for you? It slaps you in the face with make believe products supported by make believe science and delivered to you monthly by make believe magazines.


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